Friday, December 8, 2017

IFLN Group testimonial

I have known Soledad Tanner for over 15 years and I was extremely pleased when I learned she will undertake consultancy work that I can tap on. Managing a small company, all of her expertise came in handy when we need it to tackle a major project. Soledad’s ability to focus on the core issues of the project, collect and collate supporting information and steer us in the right direction proof invaluable to us. 

I strongly recommend to any organization with STC Business & Financial Management Consulting needs to engage Soledad Tanner as she has been invaluable to us.

Rocio Hidrobo
Executive Vice President
IFLN Group


There's some good reasons to start a business in 2018

NOV 10, 2017

2018 is rapidly approaching and with the end of the year comes plenty of resolutions for the New Year. For aspiring entrepreneurs, starting a small business is most likely at the top of their to-do list. 

However, this resolution is easier said than done. Starting your own business requires investing all of your time, energy, and resources every day to help the business take off and become a success. It’s hard work, but it also pays off and allows you to be the master of your own destiny which may be why entrepreneurship is such a popular resolution. 

If you think you’re ready to start a business next year, here are some of the advantages to the process you’ll be able to enjoy.
You’ll receive more tax benefits

Why wait until 2018 to start a business when you can get a leg up early and open shop this year? If you incorporate before the year ends, you may have to pay franchise taxes. Waiting to get your business up and running at the beginning of next year might feel like it’s pretty far off from now, but it ensures that you will only have to pay taxes for the current year that you’re in business. 

In the meantime, focus on sharpening your business ideas and prepping the groundwork for your startup. Use this time to perfect your elevator pitch, draft up an objective business plan, analyze the market you want to reach, determine what legal structure you want incorporate as, and critically examine your finances including whether or not you’ll need to apply for a loan.
You’ll get to be your own boss

Being your own boss is a much more double-edged sword than non-entrepreneurs may realize. On the one hand, you get to create your own schedule and run the show rather than work for someone else. On the other, you are fully responsible for every decision you make. All of these actions fall on your shoulders, especially if you chose to run your own business without any outside partners. 

As your own boss, you should possess, and be willing to grow and refine, the following characteristics.

Positivity. How do you react to frustrating or disappointing moments? Are you more inclined to throw in the towel and sulk or push through the hurdles and persist? Your entrepreneurial journey will be full of ups and downs, but having a great attitude no matter what the situation looks like will take you much further than negativity.

A can-do attitude. Become a “yes” person and nix saying no, especially when it comes to the customer experience. 

Great communicator. Entrepreneurs communicate with a wide variety of people from partners to employees to customers on a daily basis. Take the time to understand how people like to be communicated with and interact with them accordingly.

Strong work ethic. This is the time for you to roll up your sleeves and have the discipline to get down to business 24/7. 

Risk taker. As Ms. Frizzle on The Magic School Bus would say, take chances, make mistakes, and get messy. Entrepreneurs should be ready and willing to do all of this for when it comes to their business.

A good listener. Listen to the needs of others as much as they listen to you. Be open to constructive feedback, good or bad, and take it to heart as it will allow your business to grow. 
There are more resources than ever before available to help you

For a long time, one of the biggest barriers that kept would-be entrepreneurs from fulfilling their resolutions of starting a small business was a lack of knowledge and assistance. Today, there’s no limit to the amount of available support. Websites like TaskRabbit and Fiverr offer marketplaces where professionals trained in every area from graphic design to social media can provide affordable services to entrepreneurs. Most major cities have accelerator and incubator communities that provide funding and mentorship to ‘treps with big ideas. And there are plenty of apps including Dropbox, Evernote, Square, and Salesforce that make it easy to run your business on the go. 

There’s only one more thing you need in order to start a business in the New Year: passion. You have a new idea that you, and those around you, truly believe in, that excites you and that you are motivated to bring to life. Don’t put it off any further — get your startup in gear at the beginning of the year. After all, New Year, new you, and a new business too!

Deborah Sweeney is the CEO of MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.

Thursday, November 30, 2017

Why Immigrants Make Great Entrepreneurs

They’ve often overcome a lot of hardships. A business setback is nothing.
Immigrants being interviewed at New York’s Ellis Island, circa 1940. PHOTO: GENERAL PHOTOGRAPHIC AGENCY/GETTY IMAGEs

By Adrian FurnhamNov. 26, 2017 10:11 p.m. ET

Outsiders face a tough struggle fitting into a new culture. They must figure out how to deal with, and overcome, frustration, loneliness and a steep learning curve.

And that’s why immigrants make such great entrepreneurs—they’re once again outsiders facing many of the same kinds of obstacles. Been there, done that.

I’ve been studying immigrants for over a decade, trying to figure out what makes so many of them go into business for themselves in the West—at higher rates than natives do—and succeed, too. The Kauffman Foundation’s annual Index of Startup Activity shows that immigrants were almost twice as likely as native-born to start new businesses in the U.S. in 2016. Almost 30% of all new entrepreneurs were immigrants, Kauffman says. A report from the Partnership for a New American Economy found that in 2016, 40.2% of Fortune 500 firms had “at least one founder who either immigrated to the United States or was the child of immigrants.”

I’m not surprised. What I’ve found is that immigrants not only have the qualities that help any entrepreneurs succeed—including aggressiveness and creative thinking—but they get a big boost because many of the skills they picked up coping with a new world are transferable to the entrepreneurial world.

My research is based largely on many conversations with entrepreneurs. In addition, I teach at a university that attracts vast numbers of overseas students. And finally, I bring my own perspective to the research: I am a migrant who grew up in Africa.

One caveat: These are broad stereotypes. Obviously, not all immigrants are entrepreneurial role models. And clearly, plenty of natives are. But there are reasons why so many immigrants forge an entrepreneurial path. It is worth identifying the likely factors—both to help understand the immigrant experience and what they can bring to their new economies, as well as to better identify what makes anybody thrive as an entrepreneur.

Lands of opportunity: The vast majority of migrants (as opposed to refugees) move to improve the economic and educational status of themselves and their families. When they arrive, they are aggressive about taking advantage of the stable economic system and respect for law and order, things they often can’t count on back home. Natives are more likely to take those for granted and not push to make the most of opportunities.

I met three immigrant entrepreneurs recently who had become friends through business. They all said the same thing: They were amazed by the quality of free education, by the benefits of the infrastructure and most of all the lack of awareness by the natives of how lucky they were. As one said, “As long as you are prepared to work hard and take some risks, it is easy to succeed in this country.”

Rolling with punches: All entrepreneurs experience failure and rejection, but outsiders are often better prepared to not be devastated by hard times, because they have already faced harder times than most people can imagine. They’ve left behind friends, family and support networks. Then they enter an unfamiliar nation full of complex bureaucracy, discrimination and other hurdles. Having already faced hardship, immigrants look at business setbacks as less traumatic, leaving them less likely to buckle and break in the face of adversity.

I have met a few entrepreneurs, for instance, who were thrown out of Uganda by Idi Amin. They arrived in cold, indifferent Britain with what they could carry—and used the strength they gained from that disruption to persist in hard times. Coping with difficulties made me, says one of those immigrants, now in charge of a successful business.

They had no capital, and no experience of British law and customs. One, who ran a number of bakeries in Africa, said he had to get a menial job in a local bakery to learn British tastes and preferences. The locals didn’t like bread and cakes as sweet as he expected, and freshness was all important. But he was fine with the setback. He adapted his recipes, started a small bakery and now owns a large chain.

Watching social cues. Because outsiders fear making a faux pas in a new world, they become adept at picking up cues that signal mistrust and misunderstanding. Similarly, they become good at reading people, and noticing the relationships between groups they do business with. That potentially makes them more shrewd and more perceptive in situations such as negotiations or sales pitches.

One entrepreneur told me that he was astonished that everything in markets and shops was openly priced. He came from a culture where everything was negotiated—in his words, the difference between the mall and the bazaar, where people must learn to haggle, charm and persuade. People in his home country needed to observe customers closely to figure out how rich they were, whether they were serious, and whether they knew how to play the game. He believed that skill had served him well when negotiating deals in his adopted country.

A different network: In some sense, immigrants don’t have the array of local networks that natives do. But they often can substitute that broad network with a much deeper network: co-nationals. These earlier migrants are in many ways more supportive of their entrepreneurial successors than the networks that are available to native entrepreneurs. The earlier migrants offer financial support—including loans and discounts on products and services—as well as insights about local practices and people. Networking with this support group gives new immigrants a relatively safe environment to build interpersonal skills as well as learn crucial skills they need.

It also offers them a way to simply survive difficult times, giving them breathing room to become entrepreneurs. Often a whole family shares a large, run down, cold and damp house with three other large families in the same position. They share everything and learn from one another.

Seeing with fresh eyes: Because immigrants learn about their new home culture, and its rules of language and etiquette, from the outside, they often have perspectives that natives don’t have. They see possibilities and opportunities that natives don’t see, and find new ways to be creative. They bring new flavors, musical sounds, cultural tastes to their new land. They also bring new ideas about selling, managing, customer service, technology and more. Confronting a problem with a fresh perspective is a huge advantage. Immigrants come by that naturally.

Dr. Furnham is a professor of psychology at University College London. Email

Appeared in the November 27, 2017, print edition as 'Why Immigrants Make Such Good Entrepreneurs.'

Wednesday, November 22, 2017

Soledad Tanner Biography


Soledad Tanner is the founder and CEO of Soledad Tanner Consulting, LLC, a Business and Financial Management firm which helps improve profit and productivity of businesses. She has 26 years of extensive international experience in Finance & Controlling, Strategy & Consulting, and Performance & Metrics in the Global Logistics and Banking industries. Her mission is to help businesses find areas of improvement and opportunities to grow profits by taking second-guessing out of the equation and providing clear pathways toward fulfilling their visions. She has strong project management and organizational leadership skills and is effective in communicating complex financial strategies in simple, actionable terms that produce results. She accomplishes these outcomes, with consideration of the affected people and human needs, which reflects her bright personality that in turn inflects her hard numbers with the effectiveness of her ideas behind them.


Tanner was a rising star with Danzas, DHL Global Forwarding and Deutsche Post DHL Supply Chain, beginning as a Controller Houston and SouthWest USA. The company valued her strength as an efficient leader, in conjunction with her excellent people skills and promoted her Controller of Industrial Projects and later Controller of Sales; both positions put her in leadership across the entire USA. The constant in her career path has been creating meaningful analysis, while remaining approachable, which suited her in the role of Director Controller of Human Resources for all the Americas. That position showcased Tanner as a bilingual, multicultural business strategist. She later put her enthusiasm and velocity for change into action by spearheading DHL’s Global HR strategy as Global Director of Strategy, Performance, and Metrics.


Tanner is Ecuadorian American with Swiss roots. She serves as Vice President for HGSCA (Houston Guayaquil Sister City Association) and she is a member of the Houston Hispanic Chamber of Commerce. She has lived and worked in Ecuador, USA, Uruguay, UK, India, Germany, and Switzerland and is bilingual, fluent in both English and Spanish. She is a mentor with the Insight Alumni program at St. Thomas University (UST), from which she obtained her Master’s degree in International Business. She also holds a certificate of Leadership and Organizational Leadership from Rice University.

Monday, November 20, 2017

¿Como comenzar un negocio en el 2018? Radio interview # 12, KYST 920 AM con Irasi Jimenez

Do you want to start a new business in 2018? What problem will you be solving? Why will the market buy your product or service? Who are your competitors and what are they doing? How much do you need to start your business? Increase your chances of success!!!! For more information, listen to this interview:

Soledad Tanner Consulting, LLC offers Financial Management and Business Consulting Solutions for companies and professionals. If the financial management of your company gives you headaches, seek help, delegate the experts and increase the chances of success of your business! 

Investing in consulting solutions today is cheaper than failing tomorrow. We offer 26 years of experience in the search for creative and customized solutions for highly complex problems We offer a free 1-hour consultation! Contact us 832-998-2136,,

¿Quieres comenzar un nuevo negocio en 2018? ¿Qué problema resolverás? ¿Por qué el mercado comprará tu producto o servicio? ¿Quiénes son tus competidores y qué están haciendo? ¿Cuánto necesitas para comenzar tu negocio? ¡Aumenta tus posibilidades de éxito! Para más información, escucha esta entrevista: 

Soledad Tanner Consulting, LLC le ofrece el servicio de Administracion financiera y Consultoria de Negocios para empresas y profesionales. Si el manejo financiero de su empresa, le da dolores de cabeza, busque ayuda, delegue a los expertos e incremente las probabilidades de exitos de su negocio! 

Invertir en soluciones de consultoría hoy es más barato que fracasar mañana. Ofrecemos 26 años de experiencia en la búsqueda de soluciones creativas y personalizadas para problemas altamente complejos 

¡Ofrecemos una consulta gratuita de 1 hora! Contáctenos 832-998-2136,, Para mas informacion, escuche esta entrevista:

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