What do you need to do so your business lasts 100+ years? How do you build a resilient business? Are you using the principles of prudence, adaptation and diversification? Are you thinking how to shape rather than control unpredictable and complex situations? See TED Paris talk by Strategist Martin Reeves.
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Imagine that you are a product designer. And you've designed a product, a new type of product, called the human immune system. You're pitching this product to a skeptical, strictly no-nonsense manager. Let's call him Bob. I think we all know at least one Bob, right? How would that go?
Bob, I've got this incredible idea for a completely new type of personal health product. It's called the human immune system. I can see from your face that you're having some problems with this. Don't worry. I know it's very complicated. I don't want to take you through the gory details, I just want to tell you about some of the amazing features of this product. First of all, it cleverly uses redundancy by having millions of copies of each component -- leukocytes, white blood cells -- before they're actually needed, to create a massive buffer against the unexpected. And it cleverly leverages diversity by having not just leukocytes but B cells, T cells, natural killer cells, antibodies. The components don't really matter. The point is that together, this diversity of different approaches can cope with more or less anything that evolution has been able to throw up. And the design is completely modular. You have the surface barrier of the human skin, you have the very rapidly reacting innate immune systemand then you have the highly targeted adaptive immune system. The point is, that if one system fails, another can take over, creating a virtually foolproof system.
I can see I'm losing you, Bob, but stay with me, because here is the really killer feature. The product is completely adaptive. It's able to actually develop targeted antibodies to threats that it's never even met before. It actually also does this with incredible prudence, detecting and reacting to every tiny threat, and furthermore, remembering every previous threat, in case they are ever encountered again. What I'm pitching you today is actually not a stand-alone product.The product is embedded in the larger system of the human body, and it works in complete harmony with that system, to create this unprecedented level of biological protection. So Bob, just tell me honestly, what do you think of my product?
And Bob may say something like, I sincerely appreciate the effort and passion that have gone into your presentation, blah blah blah --