Tuesday, September 11, 2018

Responsibility: Not Apologizing When You Succeed Or Complaining When You Fail

Written by: Benjamin P. Hardy
(Husband and father of 3 with TWINS (boy & girl!) on the way. We live in Orlando and frequent Disney)

“The greatest form of maturity is at harvest time. This is when we must learn how to reap without complaint if the amounts are small and how to reap without apology if the amounts are big.” — Jim Rohn

Don’t apologize when you succeed.

Don’t complain or blame when you fail.

Completely own and take responsibility for what you’ve attracted into your life. Said Dr. Stephen R. Covey, “We control our actions, but the consequences that flow from those actions are controlled by principles.”

You cannot change your situation until you own that you’ve contributed to your situation.

When you take responsibility for what is happening in your life, you’re no longer the victim of circumstances. You no longer have to be a reactive object being acted upon by your environment. Instead, you can proactively act as an agent who impacts and changes your circumstances.
Don’t Apologize For Success

You should only apologize if you’ve done something wrong. Apologies only make sense if you plan to never do something again.

When you’ve succeeded, you have no reason to apologize. Of course, you don’t need to flaunt your rewards or “harvest.”

But you absolutely can and should own how you’ve been living and own what you’re learning.

All the while, remain humble to the fact that “self-made” is an illusion. You have taken responsibility, and you will continue to take 100% responsibility. Yet, at the same time, you know you are nothing without the help and grace of others. Therefore, you remain deeply grateful and humble.

This humility and gratitude is your strength. But it certainly doesn’t cause you to act smaller than you really are. That is a strange form of hypocrisy that is just as bad as pretending to be better than you really are.

Don’t lower yourself, your standards, or your results to make other people feel comfortable for their lack of progress. Instead, have candid conversations where all can learn from each other. Dan Sullivan, the founder of Strategic Coach, has said, “It’s better to be an example of someone living a powerful life than to live small in order to make other people feel comfortable around you.”

Don’t attach your identity to outcomes. Instead, attach your identity to your WHY, and to your behaviors — those things you can control. Principles govern outcomes. You govern your behaviors and you define your WHY.

Said Jim Rohn, “When you know what you want, and want it bad enough, you will find a way to get it.”

You start with Reasons, and from those Reasons you select specific Results you seek to achieve. From those results you develop Processes or Methods.

The Methods are the means to the end and should never become the end in themselves. That’s the problem with modern psychology — the emphasis has shifted from people to process.

Process matters, but only in the context of specific results you seek to achieve.

You absolutely should seek outcomes. The more specific the outcomes you seek, the more clear will be your goals. Having clear and timely goals is essential to success. If someone tells you not to seek or focus on outcomes, they are lying to you. Said performance coach, Tim Grover, “When you crave the end result, the hard work becomes irrelevant.” The more clear and compelling the desired outcome, the more inspired, relevant, and bold must become your process.

Seeking outcomes is not the problem. Attaching your identity to outcomes is the problem. Because no matter how good or bad your outcomes have been in the past, you can’t stay there. Getting stuck in the past is how you throw away your future. Hence, Dan Sullivan has said, “Always make your future bigger than your past.”
Don’t Complain For Failure

Lessons are repeated until they are learned.

When you fail, don’t complain. There’s nothing good that will come out of it. When you complain or blame, you immediately shut yourself off to learning. You halt your own progress and will inevitably repeat the same blunder in the future.

Failure is feedback. Failure is what neuroscientists call “prediction error,” which is essential to learning.

You made a mistake. So learn from it. Be happy about it. You just stepped outside your small realm of understanding and now you have the opportunity to expand your worldview.

If you allow this learning to sink-in, you’ll be empowered to create better outcomes in the future.

In the book, The Fifth Discipline, Peter Senge said:
“It is tempting to think that just because one understands certain principles one has “learned” about the discipline. This is the familiar trap of confusing intellectual understanding with learning. Learning always involves new understandings and new behaviors, ‘thinking’ and ‘doing.’”

If your behavior isn’t changing, then you’re not learning. True learning means you can produce a desired outcome. If you can’t consistently produce the outcome you want, then you haven’t learned.

According to Brain-scan studies, if you do not address a problem in 0.25 seconds after a mistake is made, you probably won’t do anything about it. You’ll brush-off the mistake and continue forward in the same manner you’ve been going. You won’t be learning from your experience, and thus you’ll continue moving into your future by recreating your past.

If instead, you would simply stop, address what just happened, and continue forward from a higher plane, you could then produce better outcomes in the future. You don’t have to live in your past.

This can only happen when you truly own when you’ve made a mistake. Rather than complaining for failures — or blaming the bad weather or something else — you learn from what is happening and adapt.

Charles Darwin has said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” To adapt is to learn. The quicker you adapt, the better you’ll live. It doesn’t matter what happens to you, it matters how you respond.

Without question, environment influence matters. But what matters more is what you do about it. You can either continue living reactively as an object, or you can adapt as an agent in new and better ways to change your environment.

You can learn your lessons.

Success is yours for the taking.

You can succeed bigger than you can presently imagine. Success begets success. When you begin making huge leaps — you open yourself to different worlds of possibility. When you have momentum, confidence, and inspiration, you begin taking on bigger and more powerful goals.

Don’ t apologize when you succeed.

Don’t complain when you fail.

Don’t attach your identity to outcomes. But without question, seek very specific outcomes. Set S.M.A.R.T. goals. Then get increasingly better at applying principles and honing your process so that you can consistently yield desired outcomes.

Monday, September 3, 2018

Soledad Tanner Purpose Story

I am sharing my personal story of PURPOSE. My hope is that this story brings hope, inspiration and empower others to overcome their challenges and fulfill their dreams. To read the full article about "Beautiful purpose" click here: http://beautifulpurpose.org/meet-soledad-tanner-her-life-lesson-happiness-is-a-decision-i-make/

“My purpose is to associate with and support strong women so we can all rise together and discover our highest selves and do the most good.

I started my financial services business to empower the people around me and impact their lives, as well as serving my clients. My business is a vehicle for my truth about how education leads to knowledge and experience, which can open you up to lead a life of adventure and growth.

I speak with gravity in my voice, so that I am heard. I have found my voice through knowledge and experience, which are the foundations of my confidence. Happiness is a decision I make. If you really want to do something, you have to put your voice to your dream.”

Soledad Tanner, M.I.B

Wednesday, August 8, 2018

Testimonial P.V.

Testimonial P.V.

"I am delighted to write this note to congratulate Soledad for a job well done in creating a company that allows her to give back to others, some of her knowledge and expertise in making others successful. I admire her dynamism and tenacity.

She is not only a great entrepreneur but also a very good friend and was on cue with her feedback to help me resolve the challenges I had been having, in my professional life and how I should overcome them.
My consult with her, was very satisfying and I feel much more motivated, determined and confident that applying all the fantastic tips she gave me, I will be successful.

I can already see the results and would recommend her in a heartbeat!!"

Corporate Housing Consultant

Monday, July 9, 2018

Saturday, July 7, 2018

Business to Business connections between Houston & Ecuador

Houston Guayaquil Sister City Association (HGSCA) y La Asociacion de Ecuatorianos en Houston reached out to the City of Houston - Office of Business Opportunities (OBO) to learn more about the City support and promotion of businesses in Houston. We are exploring opportunities to benefit Business to Business Connections between Houston and Ecuador.

Soledad Tanner, Director of Business and Trade at HGSCA attended the meeting. We are developing business relationships and investment collaborations between Houston and Ecuadorian business owners by taking advantage of the Sister City relationship.


Thursday, July 5, 2018

Don’t Overlook The Benefits of a Mid-Year Financial Review

𝗠𝗶𝗱-𝘆𝗲𝗮𝗿 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗿𝗲𝘃𝗶𝗲𝘄: Take a pulse of your company, compare where you thought you were going to be vs. were you are and analyze the variances.

𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 and will identify changes you need to make to have a very successful year.

Performing a business “Mid-year financial review” helps you be aware of your current results and is the base for where you are going to be by December 31/2018

Soledad Tanner, M.I.B

by Jacquette M Timmons 

We are officially mid-way through 2014. True, this isn’t a newsflash. But did you know this a perfect time to do a financial review?

I know, I know, your mind is set on relaxing and having “hot fun in the summertime!” Who wants to (strategically) think about their money right now?

Yet, this half-way point represents a perfect time to do a review of your money and money-based goals. The slower pace is an invitation to pause, evaluate, reflect and perhaps press “reset.” Something you’re likely doing professionally, anyway.

Even if you’re not steeped in a traditional “corporate” work environment, you might be engaged in a mid-year performance review process of some sort. So, why not do the same when it comes to your finances? Why not take a pulse check and compare where you are vs. where you thought you’d be by now – six months into the year?

This makes July the perfect time to apply the concept and exercise of a mid-year workplace performance review to your finances.

A financial review allows you to identify opportunities you may have overlooked up to this point and/or to identify tweaks that will enable you to course-correct for the six months ahead.

Here’s a three-phase “looking” process, along with questions, that will: 
  • ensure you stay conscious about what’s going on with your money, and 
  • also potentially set you up to experience (even more) financial success and finish the year strong.
Looking at Now
  • Pull your banking, investment and credit card statements – what are your current balances?
  • What habits are you practicing daily, weekly, monthly?
  • How do you feel – excited, energized, lethargic, dismayed, or something else?
Looking Back
  • What goals did you set at the beginning of the year?
  • What habits did you commit to changing or developing?
  • How do these measure up to where you are now? Are you on/off track?
  • What mistakes (in action or judgment) did you make?
  • What did you accomplish?
  • How proud do you feel about the progress you’ve made? How disappointed do you feel about where you’ve fallen short?
Looking Ahead
  • As a result of the two phases above, do you need to change any goals or any of the parameters you’ve established for achieving them – in other words, is a “reset” in order?
  • What new goals or habits would you add to your plate for the next six months?
  • If distractions and unexpected commitments threw you off-course, what do you intend to do to minimize how these may negatively impact you moving forward?
  • What would make you feel most satisfied when 12/31 arrives?

Performing a financial review is not only helpful for confirming what has happened and shedding light as to why your results are what they are, but it can also serve as a preview for what’s to come.

This exercise can help you objectively assess and adjust the choices you’re making and provide insight as to the ones you’d benefit from making. Additionally, it can highlight if the systems, processes and framework you have in place are as supportive of your efforts as you think they are and need them to be.

Are you dreading doing this financial review because it’s summer; because you don’t want to face what you’ll discover; or both?

Well, remember this: it’s perfectly fine for you to be in vacation mode…your money, not so much! Your money should be working for you 24/7/365.

Second, if you’re concerned about how long this will take, then break it down – carve out three (3) 30-minute windows – maybe during lunch – to address each phase noted above.

Finally, focus on the power you’ll gain from the insight you’ll discover as a result of having a meaningful conversation “with” your money.

Need another incentive to perform a mid-year financial review? Just like any other relationship, your money won’t grow as much as it could without your purposeful attention, direction, and action.

Tuesday, July 3, 2018

Happy independe day!

"Make this Fourth of July memorable by counting your blessings and truly appreciating your freedom. Author unknow"

Soledad Tanner, M.I.B

Monday, July 2, 2018


Source: https://tinyurl.com/ycav9849

I grew up in Ecuador in a time when gender differences between men and women were very pronounced. Since childhood, I have seen that men and women were treated differently and acted differently and that women tended to stay quiet to be considered “nice girls.” In other words, for a woman to be outspoken, she wouldn’t be a “nice girl,” but I knew that was no way to live.

During high school I was on a pre-medicine track, but when it came to applying for college, I decided to switch to business and engineering. All the applicants for each major had to take one introductory 3 months course, and only the top scoring students got to continue studying on that track. Without having taken the preparatory classes, I was starting out at a disadvantage. But, out of 1,200 applicants, I was one of only 120 who made the cut. That was only the first part of the battle. Then, I had to figure out how to pay for university, because they are private in Ecuador, and there was no financial aid. I didn’t have a job, so I had to find one. Over there, most of the jobs were gotten by word-of-mouth.

My mother is from Ecuador, but my father was Ecuadorian with Swiss roots, and we would attend events at the Swiss Consulate. I was at an event there, and I gathered the courage to ask the Consul General for a job. I was only 17 years old. It paid off, and I got my first job as the Assistant to the Swiss consulate. I was a full-time student, employee, and party girl. By my third year of college, I was the Operation Manager of a Financial Institution and a model college student. But, my life was turned upside down. My father died. I lost the person whose opinion I valued most. At that time, my older brother was already in Switzerland and my younger brother was finishing high school. I was the only person in my family that was working.

My salary was good for a single student living at home, but it wasn’t enough for a breadwinner in a family. I once again found my voice and spoke with the President of the Financial Institution and applied for a Treasury Manager job with them. I offered to do both jobs for half the value of the second position, which meant I would do double the work for 3/4 what it should cost them. This boost of income gave my family time to find jobs to support themselves.

I also learned a powerful lesson about paying it forward. I went to one of my previous managers and asked for a job for my brother, and the manager said, “I don’t have a job for your brother, but I have something better.” He told me that he was a young boy living in Argentina when his father died, and his father’s boss saw the hardship that fell onto the family and paid for his college education. “I tried to pay him back later, but he told me to pay it forward and help someone else instead. I have been waiting my whole life for that person to come along, and here you are.” He paid a full year of tuition for my brother to attend college, which was a big relief to my family because he wouldn’t have to delay his education as we sorted out our finances.

That generosity was especially well-timed because my faith in humanity was being tested when I had to go to the banks and take care of the legal aspects of my father’s death. I was only 20 years old and having to talk to lawyers and deal with contracts my father had signed, and the only way they could hear me was for me to speak in equal terms. I wanted to leave my father’s name clean, so I found the fire within me to stand up for him and protect the estate. Since then, I respectfully, eloquently speak my mind.

My university classmates saw my struggle and collected 100 signatures in a petition to the Dean asking for a scholarship for me. The university didn’t give scholarships, so this would be the first one, ever. They granted me one, but it wasn’t charity. It was because of my good grades, that my father was an alumnus of the school, and that they didn’t want my hardships to stop me from my path, which was heading toward success. As a way of saying thanks, we donated all my father’s professional books to the university’s library.

After I finished my engineering/business degree, I wanted a new life and the opportunity to further my education. Such a life awaited me in the USA. I thought, “This is my life, and I’m going to do what makes me happy because when you just do what makes other people happy, you’re not fulfilled. Happiness is a decision I make.” This mindset helps me see clearly what’s important and not important. This is my powerful soul engine. I grew into a determined, powerful woman. If you really want to do something, you have to put your voice to your dream. I arrived in Houston with very little idea of how the university system works here. I had thought you just paid for and attended university, so I was disappointed to find out that there was an application process, and I didn’t have any letters of recommendation. I took a day and looked at all the universities in Houston, and I really liked St. Thomas. So, I went to the admissions office. It was July, and I wanted to start in August. I gathered my courage and asked the receptionist, “Where do I register?” I was told to apply and wait a semester, and I said, “I want to start now.” “That’s not how it works. You have to have GMAT and TOEFL scores.” I persisted, and finally, she realized I wasn’t going to leave. So, she told me to fill out the form, and if someone dropped out of admissions, she would submit my request to the board. A spot opened up, so they gave me conditional admittance and three months to finish those admissions tests. I had studied the English language, but never studied other subjects in English, so I began by taking only one class the first semester. I had to read with the dictionary beside me and learned the credit hours and grading system because I didn’t know what a GPA was at first. I had also never seen multiple choice exams and didn’t know how to take them at first. But, I kept learning, and after four years, I graduated with my MBA in International Business.

Life is a set of miracles that happen if you continue to walk in the direction of your higher self. You’ve got to have faith and know that a miracle would happen somehow. We are all angels for each other at different times. I love people who come into my life and listen to them with sensitivity because I know that at any time I would need to be that angel for someone, like all the people who helped me in my times of need. Nowhere did I see this more clearly than on one of my jobs with DHL that took me to India. That place overpowered my senses. It’s the opposite side of the planet from Ecuador, but it was also upside down from the culture I had known. That attracted me because I saw that there were other paradigms for living a balanced, happy life. I saw new avenues for thinking and experiencing, and I got to explore them. For instance, eating with your hands. I wouldn’t have ever thought to eat without a fork. I felt very developed because the French invented the fork and knife, but the Indians say, “Poor Westerners, who have lost the 6th sense of feeling the food.” It’s a more complete experience of eating.

The religious diversity and tolerance were also eye-opening. There were Muslims, Buddhists, Hindu, Sikhs, and Christians living in harmony and respecting each other’s sacred spaces and practices. I had the privilege to go into Mosques, the Golden Temple of the Sikhs, and Hindu temples. All the spaces were beautiful, energetic, and respectful. I was off-put by the Hindu animal gods at first, but I saw the faith and devotion of the people, so I investigated. I now see the goodness in each of the religions. I also got to see the ceremonies of the Himalayan Ganges River in Varanasi, the oldest city in India, and the experience was incredible. There’s a ritual that celebrates the female energy and respects the Ganges river for nourishing the area and supporting the crops. This ceremony includes cremation of those who died, and then the ashes are sprinkled in the Ganges to return their souls to the mother source and be carried into the next life.

When I went to Varanasi, I took a boat tour on the Ganges and found peace with my father’s death. I participated in another ritual they have for souls whose ashes are not there to be put into the river. They place a flower boat with an offering into the Ganges for those other departed souls, and I performed this ritual for my father. This opened a big window inside my heart, and I try to look at the soul of each person that I meet, not just their human shells. When I speak, I choose words from my heart and trust my voice, because my voice is divine self-expression born from the love I felt when I brought my father’s soul to the restorative power of the Ganges River.

And now, as an entrepreneur, I started my financial services business because I know and that others need my knowledge and experience. It’s also important to me to empower the people around me and impact their lives, as well as serving my clients. My business is a vehicle for my truth about how education leads to knowledge and experience, which can open you up to lead a life of adventure and growth. Particularly, for me, this is about the financial sector and how when we’re educated about how our money works, we can make better business decisions about how to grow it. With a strong voice, I demand respect, and I use that power to pay it forward and help others who have big dreams and need angels to help them pave the way.

What does purpose mean to you?

I speak with gravity in my voice, so that I am heard. I have found my voice through knowledge and experience, which are the foundations of my confidence. As I exercise my ability to speak my truth, I get more comfortable to do it and not stay quiet when I know something is wrong, or I have help that someone needs—for me, this is primarily in terms of business and finance. No one’s going to suddenly knock on my door and tell me I have the right to speak. I speak from my soul, and I give myself that permission. My purpose is to associate with and support strong women so we can all rise together and discover our highest selves and do the most good.

About Soledad Tanner:

Tanner was a rising star with Danzas and DHL Global Forwarding, beginning as a Controller Houston and SouthWest USA. The company valued her strength as an efficient leader, in conjunction with her excellent people skills and promoted her Controller of Industrial Projects and later Controller of Sales; both positions put her in leadership across the entire USA. She is now the founder and CEO of Soledad Tanner Consulting, a Houston based consulting firm that seeks to improve the profit and productivity of businesses by supporting clients with knowledge and expertise so they stay competitive in the market.

Contact information:

Website: www.soledadtanner.com
Twitter: @soledad_tanner
Instagram: @soledadtanner

Tuesday, June 26, 2018

STC Cores Values - Experience

Global senior financial executive with 26 years of experience in finance and controlling, consulting and strategy, performance and metricts in the international logistics and banking industry

Soledad Tanner, M.I.B

Official web page update

We are happy to share with all of you our updated website where you can find more information on our business and financial management services, testimonials from our clients and a wealth of knowledge in our blog. Stop by check it out and let us know what you think.

Visit us on: www.soledadtanner.com

Soledad Tanner, M.I.B

Wednesday, June 20, 2018

"The power is in the numbers" with special guest Soledad Tanner

Facebook livestream with Ivette Mayo. Power on Heels Network.

More info here: https://www.facebook.com/groups/PowerOnHeelsNetwork/

Soledad Tanner, M.I.B

Created with flickr slideshow.

Power on Heels Network

I invite all of you to join the Power On Heels Network and tune in in the #Powersurge#3 at 12:00 CST this Wednesday June 20, 2018. Set your alarm!

I will be speaking about the importance of Financial Management and will provide key tips for your personal and professional financial success.

Thanks@Ivette Mayo for the invite and for giving the opportunity to share this important information with your network.

Soledad Tanner, M.I.B

Thursday, June 14, 2018

Maximize your Profit & Productivity!

<<First Name>>, summer is here and this is the perfect time to EVALUATE your business. 
► Long-term financial management is crucial not only to save and preserve your wealth but also to INCREASE your profit. 
► Don’t worry if you are not a "numbers person".
WE CAN HELP! We specialize in MAXIMIZING profit and productivity.

that fit your business strategy, goals and budget.

Contact us for a complimentary discovery call 832-998-2136

Soledad Tanner Consulting, LLC ©

Avoiding a Shortsighted Approach to Financial Planning and Analysis

The practice of financial planning and analysis is evolving quickly and moving far outside the scope of budgets and balances alone. 

Continue reading this article >>
Soledad Tanner Consulting, LLC ©
Phone: (832) 998-2136 
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Wednesday, June 6, 2018

Milton Motors testimonial

"It was a pleasure to have you at the Milton Motors Family. I admire your preparation and knowledge. You are a very straight and a good person. I appreciate your help and we will put into practice the tips and suggestions you gave us.   We look forward to working together again". 

Esther Holl, Founder

In STC we act with INTEGRITY

In STC we act with INTEGRITY. We care deeply about earning and keeping your trust. This is our first concern above all others, so we only say what we mean, and always seek to uphold strong ethical principles.

Are you planning, controlling, leading, directing and administering your business properly? Are you maximizing your profit? The time to financially organize your company is NOW. We can help you!

Soledad Tanner, M.I.B

Wednesday, May 30, 2018

Meet Soledad Tanner of Soledad Tanner Consulting

Source:  https://goo.gl/VReWyg (VoyagueHouston.com)

Today we’d like to introduce you to Soledad Tanner.

So, before we jump into specific questions about the practice, why don’t you give our readers a few quick bullet points about you and your story.

I grew up in Ecuador and loved the ocean and puzzles.

My brothers and I spent three months of summer at my grandparent’s home in a fishing town. We rode our bikes, ran in the sand and were a carefree lot. I could see that water meet the sky and always wondered what else was there beyond the horizon. My parents took me to the airport so that I could watch the planes take-off and land. I wonder if that was the start of my travel bug.

I spent long hours doing puzzles every day. I classified the pieces, organized them according to color and shape and then, meticulously, put them together.

I started to wear glasses when I was two years old, so this might explain why I am analytically oriented? In all seriousness, I loved school and was good in math and English. I practiced for hours and became proficient in resolving math equations and speaking English. This proficiency and a pleasure in helping others established the value of being educated and educating others.

I would say, my early life fostered creativity, discovery and learning.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?

There were several challenges facing me upon my arrival to the United States. They included my not being familiar with the university system; language skills, and financial challenges:

a. I had been trained as an engineer in Ecuador and wanted an MBA. My interests lie within international studies. Upon arriving, I had limited knowledge of how the university system worked here. The requirements of an extensive application process, letters of recommendation, and entrance exams all posed challenges for me. To tackle these, I took a day off from work, in July, and visited universities throughout Houston. St. Thomas University resonated with me and, in mind, I was ready to register and begin studies in August.

It was then that I discovered there was an extensive process around registration and acceptance. Part of registration was taking the GMAT and TOEFL exams. This was frustrating because I wanted to start immediately. Through some persistence, I was granted conditional acceptance and given three months to complete the examinations. The testing in of itself was a challenge because I had never taken multiple-choice examinations.

b. I had studied English but had not studied other subjects in English. I began my studies with one class that first semester and a helpful dictionary! Taking things one semester at a time, I was able to complete my degree.

c. Determination and hard work helped me. I earned two scholarships through Danzas (a company which later became Deutsche Post DHL), a Global Logistic Company). These funds along with working full time allowed me to complete my degree.

Why did you stay with one company for almost 20 years including through big buyouts and mergers?

The changes inherent in large companies, including a great deal of Merger & Acquisitions activity, bring with them necessary adaptations to a new culture, professional opportunity, and creativity:

a. The culture where I was from influenced my response to change. In Ecuador, there are limited corporate opportunities. One is likely to defend their work environment, because if you were to lose your job, another may not come along for some time. It did not occur to me that this might not be the case in the United States. As a result, I embraced and still do, cultural change. I adopt because I view these shifts as positive, even in moments when they seem negative. This type of change represents growth in my mind.

b. Uncertainty represents a professional opportunity. Change is a positive scenario in my mind and enabled me to apply for new positions and move up the corporate ladder while others chose to leave the organization.

c. Change results in creativity if leveraged effectively. Creativity is a professional hallmark of mine applied now in both the corporate setting and one that is more entrepreneurially oriented.

How did your understanding of cultural difference help you to succeed personally and professionally?

Working for a large global company helped me to understand differences in decision making, values, work ethic, and lifestyles. These types of differences continue to keep me curious about how the people side of the business works. Living and working around the world was another learning opportunity. Looking back there are two examples that left an impression on me:

a. The first was during my time in Bonn, Germany, the headquarters of Deutsche Post DHL where I spent a lot of time. I admired the structure and precision of their operations and the depth of German working habits. I also noticed that people biked to work and ate health food. Even when there was a public transportation strike, people just got up earlier and walked to work. It was amazing!

b. The second impression was gained through my love of Chennai, India. Here I worked beside Indians who were the first generation in their family to graduate from college.

They were proud to represent their families and had to go through many logistical inconveniences associating with their living in small neighboring towns. For instance, they would bike to the bus stop at 5 AM, change to another bus and arrive at work by 8 AM. They brought their food too and it fascinating how their whole family supported them as professionals. I admired their desire to learn, lack of entitlement and willingness to work hard. They were a new generation of dreamers.

Transitioning now, what are some of the challenges you have had to overcome starting your own business?

The two biggest challenges were defining what I had to offer and to who. I naturally wanted to be everything to everyone. My service offerings and variety of clientele were too diverse. This confused potential clients who were looking for a demonstrated track record in my ability to provide a service to a business just like theirs. Today, I have focused my work on:

a. Small businesses such as medical practices, construction or service companies.

b. Businesses that do not have time to review, analyze and strategize their financial results.

c. Businesses that need help taking out costs, unnecessary expense, enhancing revenue, updating operational processes, budgeting, and cash flow.

Soledad Tanner Consulting exists to help small business owners become more profitable.

What are you most proud of about Soledad Tanner Consulting?

We are most proud of helping clients become financially literate. This work can take a consistent, disciplined and persistent approach including:

a. Our first developing an understanding of what clients hope to achieve with their business. In other words, their mission and objectives.

b. We then help them gain an understanding of the financial elements of the business and how these elements can help them accomplish this mission. In other words, the numbers.

c. We then work together to maximize profits and productivity on a daily basis. This work begins to create a story around the growth of a business which may include new locations, new market and/or new products.

d. This is a generative process around profit and productivity where success breeds new ideas because the business has a command of their cash flow and expenses.

What differentiates your firm?

a. We use a consultative approach. First, that means we must have a desire to understand and believe in the work of the business.

b. Instead of just sending a statement every month, our goal is to educate clients to read their financial statements, to think strategically, operate efficiently, and eventually, not need us!

c. We bring 27 years of corporate experience as well as a methodology for understanding the cultural differences inherent in any business.

d. Finally, we customize an approach that will work differently for anyone we serve.

What advice might you have for us?

I had my first business when I 15 years old and would bake up to 3,000 cookies each afternoon and sold them in the school cafeteria. I wanted to watch a TV program that my parents considered not age appropriate. My father said to me, “When you can pay for your own T.V., you can watch whatever you want.” So, I found a way to make money and buy myself a T.V.

My advice might be, “When you set a goal, work as hard as you can to achieve it. With perseverance, anything is achievable.”

Contact Info: 

Address: 2455 Dunstan Rd, suite #380
Website: http://soledadtanner.com/
Phone: (832) 998-2136
Email: Soledad@SoledadTanner.com
Instagram: https://www.instagram.com/soledadtanner/
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